Local SEO is the independent vacation rental's strongest asset for competing directly with giants like Airbnb and Vrbo, whose primary focus is often broad brand and platform search. By optimizing for local SEO—including establishing a verified Google Business Profile, securing high-quality local backlinks, and creating hyper-local content like 'Best Hikes near our Mountain Cabin'—indi... https://www.webdesignvr.com/blog/how-local-seo-can-help-vacation-rentals-compete-with-airbnb-and-vrbo