Both Paid Per Click (PPC) advertising and Search Engine Optimization (SEO) are vital channels for driving direct bookings to vacation rentals, but they offer different advantages. PPC, through platforms like Google Ads, provides immediate visibility by placing your property at the top of search results, allowing you to capture high-intent, last-minute bookings quickly and target speci... https://www.webdesignvr.com/blog/ppc-vs-seo-for-vacation-rentals-which-drives-more-direct-bookings