Exploring How Company Philanthropy Shapes Brand Credibility and Consumer Commitment Business philanthropy significantly influences brand name credibility and customer commitment. Business that participate in authentic philanthropic initiatives usually see a positive change in exactly how customers perceive them. This placement of values cultivates depend on and emotional links with au... https://corporatephilanthropy05653.ourcodeblog.com/37091717/why-corporate-philanthropy-is-becoming-central-to-competitive-advantage