When people land on written content in their language or tailor-made to their location, they interact a lot more conveniently and they are more unlikely to go away. Given that they understand the articles on the page, you’ll have decrease bounce prices.  For anyone who is using a canonical tag https://addons.prestashop.com/de/seo-suchmaschinenranking-optimization/31857-automatische-google-rich-snippets-json-ld-opengraph-seo.html