Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices. A user visits a publisher's sitio. The publisher's Supply-Side Platform (SSP) sends a bid request to the ad exchange, where Silk's DSP will be evaluating the https://segmentaodeaudincia64208.kylieblog.com/29055233/testes-a-b-uma-visão-geral